How to Start a Client Closet for Family, Maternity, and Newborn Photographers

Mar 30

Thinking about starting a client closet as a family or newborn photographer? Today, I’m breaking down the how, when, and why behind creating a photography client closet that enhances your client experience and helps you capture stunning, flattering photos—especially for mamas. You’ll learn why a client closet can elevate your brand, when it makes sense to invest in one (hint: it’s all about charging enough and wanting to uplevel), and how to begin with just a few staple dresses that work across multiple sizes. Whether you’re a new photographer or ready to take your portrait sessions to the next level, this video will walk you through the essential first steps to building a functional, beautiful client wardrobe.

BUT FIRST, download my FREE client closet starter guide.

WHY you should start a client closet as a motherhood photographer

It’s our job as family and newborn photographers to flatter our mamas. ESPECIALLY our postpartum mamas. Being invited into the newborn bubble is such a sacred and beautiful time. It’s also a vulnerable time and there is so much going on, so much changing with mama’s body. They have no idea what size they’re going to be. And if they’re a first time mom, they have no idea how to dress for a postpartum body. And they have no idea what photographs well and looks good on camera.

You can drastically improve your client experience and uplevel your photos by providing dresses for mamas for newborn, maternity, and family sessions.

WHEN to start your client closet

When should you start your client closet as a motherhood and newborn photographer?

When your prices are high enough that you can purchase client closet dresses while remaining profitable
When you’re ready to uplevel your client experience
When you’re ready to uplevel your photos and your portfolio
When you’re ready to increase your prices.

HOW to start your client closet

Start with well made high end dresses that mamas will love and want to wear! Start with versatile dresses that fit multiple sizes and will work for family, maternity AND newborn sessions. Here are my client closet dress criteria: