Photography Pricing & Packages Coach
Your personal, customized pricing coachKnow exactly what to charge as a photographer… without second-guessing every decision.
A completely custom AI coach that helps you build profitable, sustainable pricing and packages, based on your business, your location, and your goals.
Meet the Photography Pricing & Packages Coach: your personal (non-judgy) pricing expert, always ready to help.
You're tired of guessing.
You've watched YouTube videos, polled Facebook groups, and even DMed other photographers…
…and you still feel unsure about your pricing.
You wonder things like:
Is this even profitable?
Do I need to raise or lower my prices?
What if I scare people away if I charge more?
How do I factor in my cost of doing business. What does that even mean?
And the truth is… pricing feels vulnerable.
Especially when you’re trying to grow, or pivot, or make this business truly support your life, not just stress you out.
But what if you didn’t have to do it alone?
Imagine this…
You sit down with a coach who knows your exact location, your experience level, your booking rate, and what kind of clients you want to attract.
She helps you crunch your numbers.
Clarify your goals.
Rework your packages.
And make sure every price you charge is not only sustainable, but backed by strategy and confidence.
That’s exactly what the Photography Pricing & Packages Coach is built to do. In minutes.
Introducing: The Photography Pricing & Packages Coach
This is not a one-size-fits-all formula.
This is a completely customized coaching tool, powered by AI, and trained with everything I know from years of running a profitable photography business and helping other photographers do the same.
Inside, you’ll get expert-level, personalized guidance on your pricing structure. Without the overwhelm, second-guessing, or scrolling through random advice online.
Let’s make your pricing simple, profitable, and personalized to your unique business.
Here’s what the Pricing & Packages Coach will walk you through:
Custom Pricing Guidance
Get exact numbers tailored to your:
Location & cost of living
Experience level
Booking rate
Ideal client profile
Goals and lifestyle needs
CODB Made Easy
Finally understand how to calculate your Cost of Doing Business, and actually use it in your pricing.
No spreadsheets. No confusion. Just clear, simple numbers that make sense.
Package Strategy
You’ll get support to:
Build or refine your packages
Price for value, not just hours
Create packages your clients want to book
Objection Coaching
Learn how to raise prices without scaring people off, and how to communicate your value with confidence.
Personalized Coaching, Anytime
Ask the coach anything. It’s ready 24/7. Think of it as your pricing expert in your back pocket, always ready to help you tweak, refine, and get answers fast.
This is built for you if…
You’re tired of wondering if your prices “make sense”
You want to stop guessing and start charging sustainably
You’re ready to raise your prices but feel stuck on the “how”
You’re overwhelmed by CODB and don’t know how to use it
You’ve outgrown your packages and don’t know how to restructure
You want to feel confident that your prices match your value
You don’t need a course.
You don’t need more theory.
You need real, actionable coaching. Based on your business.
Meet your coach
Michelle Poteet
Hey there! I’m Michelle. A wife, mama, photographer+videographer, and photography educator.
My absolute FAVORITE part of what I do is getting to teach photographers like you how to elevate your business, love and serve your clients well, raise your prices, and bless your families with your business.
I’ve spent the last 10 years honing my craft, learning how to love and serve families (and photographers) well, and building my business in a profitable and sustainable way. And I’m ready to share everything I’ve learned with you, so you can take the short cut to success instead of the long way!
What makes this different?
It’s completely customized to you
Most pricing resources throw out random numbers or tell you to just “charge what feels good.” This bot asks about you — your location, your market, your ideal client, your bookings, and more. Then builds from there.
It's trained with everything I’ve used to grow my own profitable business
This isn’t generic AI. It’s built from years of lived experience in photography pricing, client psychology, and the mindset shifts it takes to raise your rates with confidence.
It makes things simple and doable
You don’t need a degree in math to price your sessions well. This coach breaks it down in clear, encouraging steps, and will never make you feel behind or “bad at business.”
You'll walk away with:
✔️ A full breakdown of what to charge for each of your offers
✔️ A clear understanding of your cost of doing business, and how to use it
✔️ Refined, irresistible packages that your ideal clients actually want
✔️ Confidence in your prices, and how to communicate them
✔️ The tools to finally stop guessing and start growing
Pricing
My students and beta testers told me to charge at least $100 for this.
But you can get access to the Photography Pricing & Packages Coach
for just $37. No ongoing subscription required.
→ Instant access
→ No fluff or filler. Just answers
→ Use it anytime as your business evolves
Let’s start your pricing journey today.
I help photographers figure out their exact pricing and package structure.
What photographers are saying:
“This custom AI tool makes it simple to create a clear step by step plan while also helping you identify any obstacles that might be holding you back. I loved how intuitive it was and how easily it could be customized to fit the kind of business model you want to build. I highly recommend it to any photographer who wants to dig deeper into their business, whether that is pricing, cost of doing business, or connecting with their ideal client.”
“It very quickly understood my brand voice with just a few questions that I answered. I didn’t feel the need to keep tweaking what it was giving me like I usually do with AI. My favorite part was that it gave me a consistent brand messaging flow to use on my website and social media. It also gave suggestions on how to raise my prices in order for me to actually be profitable, and how to speak to my ideal client so that the prices make sense. Everything sounded like a human wrote it, not ai. I got so many good ideas from it that I hadn’t thought of.”
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You don’t need to feel stuck anymore.
You don’t have to keep wondering, worrying, or “winging it” with your pricing.
Let’s make this simple.
Let’s make it profitable.
Let’s make it yours.
Because once you know exactly what to charge, and why, you’ll show up with more confidence, serve better, and grow faster.
