SEO Made Simple For Photographers
Build a website that attracts clients on autopilot
Let’s be real:
Right now, you’re probably…
Struggling to show up on the first page of Google (maybe you don’t even appear at all).
Relying on Instagram’s algorithm or word-of-mouth referrals that come and go.
Booking low-budget clients who don’t value your work.
Feeling like getting found online is confusing, techy, or just plain overwhelming.
Spending way too much time trying to figure out marketing instead of doing what you actually love
And honestly? That’s exhausting.
You’re Probably in One of Three Camps…
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01. You're Ignoring it.
SEO seems WAYYY too complicated. You are NOT a techy person, so you try to convince yourself you’ll get plenty of leads WITHOUT getting found on google.
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02. You don't know where to start
You know SEO is important, but you have no idea where to go to actually learn strategies that WORK and that you can ACTUALLY learn and implement yourself.
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03. You've tried But it's not working
You TRIED implementing all the SEO tips but you’re STILL not showing up on the first page of google.
Imagine this instead:
Ranking NUMBER ONE on Google for “your city + photographer.”
Booking dream clients who are already searching for what you offer.
Charging premium prices… AND clients happily paying them.
Being fully booked (even in slow seasons) without spending money on ads.
Your marketing working FOR you on autopilot, so you can spend more time doing what you ACTUALLY love
That’s what SEO can do for you. And it doesn’t have to be complicated.
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Introducing:
SEO Made Simple For Photographers
SEO doesn’t have to be overwhelming, confusing, or reserved for “tech people.”
In this course, I’ll walk you through everything you need to know to finally show up on Google, and turn your website into a client-booking machine.
This is the exact process I used to:
Rank number one on Google
Become one of the most expensive photographers in my city
Get fully booked, even in the slow season
Build a six-figure business (all without paid ads)
And now I’m teaching you the same step-by-step strategy.
Here’s what you’ll learn:
The EASY way to implement SEO into your website.
How to choose the RIGHT keywords for YOUR specific business
How to optimize your main website pages, blog posts, and galleries so they actually show up
What to write so both Google (and your clients) love it
How to track what’s working so you can keep growing
Step by Step Tutorials showing you the backend website settings
Custom AI to do all the heavy lifting FOR you (these are GOLD)
How is this course different from other SEO courses out there?
I’m glad you asked. Here’s a few of my favorite things about this course:
This course is designed specifically for photographers.
This course isn’t theory. It’s based on everything I actually did to rank number one, book up my calendar on autopilot, and become a six figure photographer.
This course includes FOUR custom AI bots (that I created and I actually use in my business) to do most of the work FOR you including a Keyword Generator, an Alt Text Generator, a Blog Topic Generator, and a Blog Copywriter.
This course includes tons of tutorials to show you exactly HOW i do everything on the backend of my website. You won’t be left with any questions about how to implement what you’re learning.
In this course, you will do everything WITH me. You’re not just leaning things you’ll never use. You will actually get results by working alongside me in this course. By the end of the course, you will have put in all of the work to ACTUALLY be ranking on google.
Have you ever bought a course, learned all of the info, and then…never implemented anything and didn’t get the results you wanted?
Me too.
That’s why designed this course in a way that you’ll ACTUALLY do all of the work WITH me by following along with this course. So that you’ll ACTUALLY be able to rank on google. Not just learn SEO theory.
While SEO is a long game, if you do it right, it should only take a few weeks for Google to start recognizing your website. If you follow along with all of the tutorials, you should be ranking within a few weeks of finishing this course.
The Modules Inside SEO Made Simple For Photographers:
Module 1: Intro
Lesson 1: Into to the course
Lesson 2: Intro to SEO
Lesson 3: How SEO has changed my business (and can change yours too)
Module 2: Marketing 101
Lesson 1: Ideal clients
Bonus: Ideal Client Workbook
Lesson 2: Places for clients to find you
Module 3: Keywords
Lesson 1: How to choose your keywords
Lesson 2: How to use your keywords
Bonus: Custom AI Bot: Discover your keywords
Module 4: Website SEO
Lesson 1: Setting Up Your Website and Domain
Lesson 2: Website Structure
Tutorial: Unlinked Pages
Tutorial: Announcement Bar
Lesson 3: H1, H2, and paragraphs
Tutorial: Writing your website copy
Lesson 4: Website optimization and page settings
Tutorial: Website Page Settings
Lesson 5: Image Optimization
Tutorial: Exporting From Lightroom
Tutorial: Website Image Settings
Bonus: Custom AI Bot: Alt Text Generator
Module 5: Blogging
Lesson 1: Why blogging is important
Lesson 2: How to choose blog topics
Bonus: Custom AI: Blog Topic Generator
Lessons 3: Blogging for SEO
Lesson 4: Optimizing your blog posts
Bonus: Custom AI: SEO Blog copywriter
Tutorial: Writing a Blog
Tutorial: Blog Settings
Tutorial: Scheduling Blog Posts
Module 6: Tools and Tracking
Lesson 1: Google Business Profile
Lesson 2: Google Search Console
Lesson 3: Website Analytics
Bonus Module: AI SEO
Lesson 1: Getting Found On AI
Lesson 2: Backlinks
Bonus Module: Extra SEO hacks
Lesson 1: Keeping People On Your Website
Tutorial: Creating a landing page
Tutorial: Embedding a form
Bonus Module: Converting visitors to paying clients
Lesson 1: Converting visitors into paying clients
Bonus Module: SEO for social media
Lesson 1: Instagram SEO
Lesson 2: Facebook SEO
Let’s Get Started!
Pricing
Hiring an “SEO Expert” to set up your website SEO: $3,000+
Hiring an “SEO Coach” to help you 1:1: $2,000+
SEO Made Simple is just $275.
That’s less than you’ll make at just ONE client session, and this system can keep bringing in bookings for YEARS to come. All without paid ads. With all the money you’ll save in marketing costs, money you’ll MAKE with paying clients, and not to mention time saved on marketing…$275 is a small price to pay.
Proof it works:
Here’s the thing. I know this works because I’ve lived it.
I used these exact strategies to go from invisible online to being THE top-ranked photographer in my city, raising my prices to be one of the most expensive photographers in my city, and building a six-figure business. All without any paid ads. My marketing works for me on autopilot. For FREE. Leading to me being fully booked. Even in the off season.
Why now?
You could keep crossing your fingers that Instagram delivers more clients.
Or you could finally take control of your bookings with a system that works while you sleep.
The longer you wait to optimize your site, the more clients you’re leaving for someone else.
Let’s recap:
When you join SEO Made Simple, you’ll get instant access to:
41 Video Lessons
Over 5 Hours of Step by Step Instructions to Guide You To Rank Number 1
A clear step-by-step SEO roadmap
Simple lessons that show you exactly what to do
Examples and tutorials that take the guesswork out
A proven strategy you can use again and again
4 Custom AI Bots to do all the SEO work for you
All for just $275.
Ready to get started?
SEO Made Simple will give you the confidence, clarity, and tools you need to finally show up on Google, attract clients who are ready to book, and grow a business that doesn’t rely on social media.
Let’s make it happen.
Meet your instructor
Michelle Poteet
Hey there! I’m Michelle. A wife, mama, photographer+videographer, and photography educator.
My absolute FAVORITE part of what I do is getting to teach photographers like you how to elevate your business, love and serve your clients well, raise your prices, and bless your families with your business.
I’ve been where you are! I remember the days of drawing blanks at my photoshoot and not knowing what to do next. The days of being shy behind the camera and not knowing how to take control of the situation. The days of letting grumpy dads dictate the mood of the session. The days of longer for those authentic, genuine, emotion-filled candid family images but not knowing know to achieve them.
I’ve spent the last 10 years honing my craft, learning how to love and serve families (and photographers) well. And I’m ready to share everything I’ve learned with you, so you can take the short cut to success instead of the long way!
Enroll Now
Enroll Now
Build a website that attracts clients on autopilot
Are you ready to FINALLY start attracting your ideal clients on autopilot??
Don’t let your dream clients book someone else because they couldn’t find you.
Start attracting them today with the power of SEO!
Start implementing these strategies TODAY
FAQ’s
Q: Do I need to be tech-savvy to take this course?
Not at all! This course is beginner-friendly and designed for photographers who aren’t SEO experts.
Q: How long will it take to see results?
SEO is a long game, but most of my students see improvements in their rankings and inquiries within a few weeks of making the right changes.
Q: Can this work for any type of photography business?
Yes! Whether you specialize in weddings, families, newborns, or portraits, this course is tailored to help photographers rank for their specific niche.
Q. Do I need a specific website host?
Nope! These strategies and techniques will work no matter what website platform you use!
Q. What is the format of the course?
This is a video-based course with over 5 hours of video content! You will see my face the whole time! You will also see the back end of lightroom, my website, and my analytics tools to see how I set everything up!
